73 YEARS YOUNG, THE ORIGINAL GOD OF HELLFIRE RETURNS WITH VERY PROBABLY THE MOST SURPRISING AND ASTONISHING ALBUM OF HIS CAREER, AND HIS FIRST IN 10 YEARS. A CROSS-GENERATIONAL OUTING WITH JIM MORTIMORE AND SAM WALKER, THIS IS A JOYOUS, TRIUMPHANT, ENERGETIC AND AMBITIOUS TOUR DE FORCE THAT SHOWS ARTHUR TO BE ARGUABLY MORE RELEVANT TODAY THAN WHEN HE HAD HIS NUMBER ONE HIT WITH ‘FIRE’, WAS PIONEERING ELECTRONICA (TAKE NOTE KIDS: FIRST ARTIST TO EVER USE A DRUM MACHINE LIVE!), WAS BEING ASKED BY HENDRIX TO FRONT A SUPERGROUP AND WAS THE HUGE INSPIRATION TO BUDDING UP AND COMERS SUCH AS ALICE COOPER AND BRUCE DICKINSON. “ZIM ZAM ZIM” IS A GENRE-SPANNING, TIME-TRAVELLING, WORLD-BENDING, HEAVY-GROOVING AND MASSIVELY ECLECTIC COLLECTION OF SONGS WITH ARTHUR’S VITAL, SOULFUL AND ACROBATIC VOICE AT ITS HEART. HE CREEPS UP BEHIND LIKE THE ORIGINAL WAR-PAINTED MIGHTY BOOSH, KICKING TOM WAITS AND SCREAMING JAY HAWKINS INTO THE ORCHESTRA PIT. A CELEBRATION OF LIFE, HE KNOWS THE UNKNOWN AND THE UNKNOWN KNOWS HIM.
LISTEN TO “ZIM ZAM ZIM” HERE. WATCH “THE UNKNOWN” HERE. BUY THE ALBUM HERE.